Insights

How Lighting Can Enhance Your Restaurant’s Guest Experience

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Enjoying a restaurant experience is mostly about the food, and sometimes about sharing time with friends and family, but that can be enhanced or damaged by the overall guest experience. Did you know there’s a whole group of factors that give your favorite restaurant a special place in your heart? It all boils down to comfort, and one important aspect of guest comfort is the design and use of interior LED lighting.

 

Along with spacing, colors, seating comfort, temperature and other factors, lighting types and usage affect a guest’s perception and decisions to a great extent.

 

Lighting, and particularly the use of LED ceiling lighting, can alter a restaurant’s ambiance and comfort a lot more than you observe. A guest unconsciously forms a perception based upon the lighting’s contrast, colors, and ambiance.

 

Let’s have a look at how LED lighting can enhance the guest experience:

 

Imagine, you enter a restaurant that you were referred to by a friend because the food is rumored to be delicious. You chose to sit at a table with some modern LED light fixtures in the ceiling, with hardly any downward illumination being produced. If your eyes are like mine, you can barely read the menu.

 

By contrast, you are sitting beneath an LED pendant light that is so bright, or emitting blue light, that is so obnoxious that you feel like you’re under a microscope or in surgery.

 

Keep reading to dig deeper into how restaurant LED lighting can significantly impact guest experience.

 

Balance

 

Balance is the first rule of thumb to consider for restaurant interiors. Perfectly balanced room lighting can set the vibe for guests to enjoy their visit. Ceiling light fixtures, including LED pendant lighting, can do miracles in setting up the perfect atmosphere for a restaurant when designed and applied the right way.



Functionality

 

Having proper lighting is a must when it comes to restaurant lighting. Task lighting helps the customers have an effortless look at the menu and the list of items. Designs with omnidirectional LED lighting let aesthetics and functionality go hand-in-hand; just enough light, directed into the right spaces, but don’t overdo it.

 

Aesthetics

 

If functionality is the king, then aesthetics is the queen. While guests enter the restaurant with a specific aim of having a meal, aesthetics can amplify their temptation to order dessert,  another adult beverage or entice them to come again! Decorative lighting easily helps you improve guest comfort and gives your restaurant a professional and comfortable look and feel.

 

Light Color Temperature (CCT or Kelvin color)

 

Light temperature plays a vital role in setting up a restaurant’s vibe. Light color temperatures are measured on a spectrum of colors. The higher the light temperature, the cooler the colors will be. The lower the light temperature, the warmer the color.

 

Note: Cooler colors are the ones that deliver a vibrant and awakening sensation. Think of the vibe you get when in a medical facility or a stadium, as those lights have more of a blue/cooler tone. On the contrary, warmer colors are usually the shades of red and orange that evoke feelings of calm, love and affection. Think of your experiences in a spa or cozy/intimate restaurant.

 

Are you looking for a commercial LED lighting designer or supplier for your restaurant concept? Are you looking for a partner that specializes in dealing with every type of lighting and controls solution, and possesses a team of highly versed professionals? Look no further as EnergyWise Solutions can assist with its advanced solutions and a team capable of handling any lighting and controls-related project.